Case Study - DRE Composite
6 Figure Revenue in 11 Months. One Strategist.
How Stewart became DRE Composite's entire marketing engine - and turned product-market fit into sold-out courses and daily leads.
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£100k
Annualised turnover in the first 11 months
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Daily
New leads into the business
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Sold out
Courses booked months in advance
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1 person
Replacing a whole marketing team
The client
DRE Composite is a UK training and services business built around a composite repair product with proven success in America. A year in, the product had market fit - and the distribution and services side was being built out.
But the marketing was, in the CEO's own words, "a bit of a shambles": no solid web presence, no social presence, and no strategy for the language the business used with its audience.
The goal
Turn product-market fit into a steady flow of leads and course sales - with one accountable strategist across the whole engine instead of a scattered, hard-to-manage team.
And do it while keeping the core team small and the overheads low.
The method.
Fractional marketing & content strategist.
The first move was consolidation: a scattered set of freelancers - marketing, back-end, all pulling in different directions - replaced with one strategist accountable for the whole engine.
Then the lead generation engine was built properly: the website, the email campaigns and automations, the technical back-end, the social copy and the video strategy - all speaking the same language to the same audience.
And strategy sat over every campaign: helping the business make the right decision for each launch - so courses filled months ahead and leads kept arriving.
The results.
Revenue
6 figure revenue in 11 months - with courses selling out months in advance.
Leads
New leads arriving every day - from a web, email and social presence that finally spoke the audience's language.
Overheads
A small core team and low overheads - one strategist covering what a whole marketing team had struggled to deliver.
Sundeep Sadana
CEO, DRE Composite
"We had product-market fit, but we just didn't have any marketing - no solid web presence, no social media presence, no strategy when it came to the language we used with our audience.
We consolidated all our time, effort and resources with Stewart - the website, the email campaigns, the automations, the social media copy, our articles, our video strategy - and I can safely say it was a really strong move. We're selling out our courses months in advance. We have leads every day.
I can't stress how valuable the strategy side is - helping you make the right decision for each campaign. We keep a really small core team and our overheads low by using Stewart's services. Highly recommend."
Meet Stewart
Stewart Read
YouTube Growth Strategist
Stewart has run YouTube channel management for 8-figure businesses - turning their channels into reliable sources of leads, clients, and measurable revenue, not just views.
Using a class-leading suite of channel analysis tools he built himself, he pinpoints exactly what makes your audience click, watch, and convert - then turns those findings into videos that bring buyers to your business.